5 Reasons Why Technology Needs Public Relations

Although the topics of digital transformation, cloud computing and fintech may seem sexy today, a few years ago they barely turned their heads out of the communication darkness. The adaptation of new technologies is, contrary to appearances, a very long journey full of distrust and consumer ignorance. Passing this bumpy path, gaining recognition and finally sales success makes it much easier to implement a tailor-made communication strategy. And who knows more about communication than the PR people? If you still have doubts, we present 5 reasons for PR for technology is a real “must have”.