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Infoshare is the largest technology conference in Central and Eastern Europe. Every year, more than 6000 participants, more than 200 speakers and more than 500 startups from all over the world take part in it. Initially, the conference was addressed mainly to programmers. Over time, the idea of the event began to evolve and open up to business, startups, marketing.
The problem was the label of the event as a conference for programmers, lack of communication to new target groups and absence in business and marketing media. It was necessary to acquire a wide range of media and institutional patrons who would change the image of the conference and raise its profile.
An additional challenge was the fact that in 2019, for the first time, participation in the conference was paid for by all participants – it was important to the organizers that random people did not participate in the event.
In the prepared communication strategy, we wanted Infoshare 2019 to be seen as an event that is a space to talk about important things, combining business and technology.
We based our communication on two big contexts:
The presence of Infoshare in the media before the conference was also reinforced by a number of scheduled interviews with speakers. We strengthened publications in the media by promoting the report on artificial intelligence.
As part of the cooperation with Infoshare in 2019:
The work lasted for 5 months, also during and after the conference.
Professionalism, creativity and great effectiveness – this is how I can describe Remarkable Ones. Our cooperation proves that a good PR agency is the key to success.
