Big plans can fall apart at the very beginning, because just like a house I need strong foundations, a tent of solid pegs so communication needs the strategy. Although it may seem trivial, it is often the case that the lack of a well-defined objective or even target group causes the activities of individual departments in a company to creep further and further apart. And yet it is synergy that is the way to success today. In our work, we always try to start with short workshops, in which we get to know the client’s expectations and set the basics of the strategy together with him, and only then we start tactics – as Sun Tzu commanded. Only thanks to such a tailored strategy and defining common goals, messages or groups, it will be possible to choose appropriate and consistent methods of PR and marketing activities and this is the first step to success. We wrote about the importance of strategy earlier in the text: 4 reasons why it is worth taking care of communication strategies in a startup..
In our agency, we are not afraid to turn the client’s brief up if we feel that our solutions are better for him. What does it mean? We always have in the back of our minds the business goals of our clients, which we want to support with our activities. Sometimes we are approached by clients who ask for a traditional media like relations campaign. Sometimes, however, it is worth focusing more on directly reaching the customer and minimizing the expenditure of funds related to traditional media. Therefore, we do not hesitate to pull out of our deck such jokers as content marketing or influencer marketing and add to the set of activities in social media, positioning or AdWords ads. It’s not worth going down the beaten path and doing something just because “it’s the right thing to do”, your business deserves more.
Theory is a theory, but during the battle sometimes you have to improvise and then not only the rules and Q&A count, but people count above all. To implement 360 digital campaigns, run lead campaigns, cooperate with influencers, create content portals or talk to journalists, you need a team that firstly feels modern communication and secondly has the right structure and experience. The complexity of this type of action requires proper planning of processes and knowledge of the mechanisms governing digital communication. Often also from the purely technological side. Therefore, it must be remembered that the most beautiful vision will fall if there is no one who can introduce it. Fortunately, our incisors have already clashed strongly on the Internet, so if you plan to digitally transform your brand – it’s a good address.