3 principles of modern PR and marketing communication

In today’s media and communication reality, you can say that you have to have your eyes around your head. However, this is not just about simply recording 360 video, or being constantly vigilant looking for inspiration and opportunities for real time marketing – not only! Times when PR campaigns were based solely on writing a press release and sending it to the journalists’ database are slowly going to an end. In order to achieve good results and thus achieve business and communication goals, something more is needed – synergies in 360 activities. How to achieve this? We suggest in 3 simple steps.