Immersion is a startup dedicated to create applications and games in VR and AR formats. It cooperates with many brands, such as Coca-Cola, T-mobile, Orange or Samsung. He became famous mainly thanks to cooperation with the Smithsonian Institute, NASA and the Museum of Natural History in New York.
During the ongoing coronavirus pandemic, on behalf of the US government, Immersion has prepared a training application for medical staff in the USA. Its aim was to increase the safety of doctors and unify knowledge about the use of protective clothing.
Our task was to communicate the project in the Polish media. We faced the challenge of attracting journalists in this difficult and uncertain time, while operating in express mode.
What have we done?
In communication, we focused on the news nature of the materials. We emphasized the high competence of the company and the impressive history of cooperation with American institutions.
The press release was enriched by the positive opinion of the representative of the US government. We obtained a comment from an expert from the medical community, who emphasized the importance of proper use of personal protective equipment.
The course of the campaign
Thanks to the meticulous selection of media and personal relations with journalists, we have managed to interest general information, business, technological, as well as health and educational titles. Information about the Immersion application appeared in the online media, as well as in print – in the business press and numerous regional titles throughout Poland.
value of publication (PLN)
Remarkable Ones is a very fast and effective team. They have repeatedly created effective communication for us at lightning speed.
Piotr Baczyński – Immersion
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